Editorial Reviews
Product Description
RIDE THE WEALTH CYCLE
with stronger investments, stable assets, and sure-and steady cash flow—for life.
Maybe you own your home, have a few stocks or CDs, or contribute to a 401(k) plan that you barely pay attention to. According to Loral Langemeier, the bestselling author of The Millionaire Maker, that’s more than you need to tap into the wealth-building power of direct asset allocation. What’s that? It’s a proven system of financial strategies that the smartest (and richest) investors have been using for years. You don’t need tons of money. You don’t need special insider knowledge. All you need is The Millionaire Maker’s Guide to Wealth Cycle Investing.
Think of this as your personal investment toolkit-packed with step-by-step instructions, worksheets to organize your assets, and sure-fire secrets to making money. You'll learn the fastest ways to supercharge your portfolio and make the most of whatever assets you have. You'll discover how to build cash in your own Wealth Account, scout out new opportunities, and invest in a wide range of asset classes through direct asset allocation. With financial expert Loral Langemeier as your guide, you can
* Take control of your assets-and generate new income
* Profit from nontraditional investments
* Use real estate and private equity to accelerate wealth
* Balance your risks with even bigger rewards
* Earn more money than you ever thought possible
Believe it or not, anyone can take advantage of these powerful investment strategies. All you need is the desire to succeed, the basic building blocks of wealth, and The Millionaire Maker's Guide to Wealth Cycle Investment. No matter what your age, no matter what your income, you hold the power in your hands.
From the Back Cover
“Loral Langemeier's investment strategies make millionaires -- and the best thing is, anyone can use them. Loral's step-by-step guidance will help readers take control of their financial destiny and create a lifetime of wealth.”-T. Harv Eker, author of the #1 New York Times bestselling book Secrets of the Millionaire Mind™
“Loral Langemeier is a proven wealth builder who has helped thousands get on the road to financial freedom. The Millionaire Maker's Guide to Wealth Cycle Investing is a fine primer on high-return investments infused with common sense advice on how to get in the investment game and play it well.”-Gary Keller, New York Times bestselling author of The Millionaire Real Estate Investor and The Millionaire Real Estate Agent
"Loral Langemeier's message is a powerful one. She has helped thousands think, act, and invest the way the wealthy do.”-John Gray, Ph.D., bestselling author of Men Are from Mars, Women Are from Venus
“This great country was built by honest, profit-seeking capitalists looking to make a buck. Langemeier's book provides an overview of options most investors haven't even considered."-Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund LLC and analyst for Fox News Channel
“If you are ready to live out loud, read this book.”-Mark Victor Hansen, coauthor, Cracking the Millionaire Code and The One Minute Millionaire
“Loral Langemeier's book on Wealth Cycle Investing is ushering in a needed paradigm shift for investors. She truly is a Millionaire Maker.”-Bob Proctor, author of You Were Born Rich
"Loral Langemeier proves once again that she is the King Midas of the current age. But she goes the King one better-because her ideas allow everything that you touch to turn to gold."-Jay Conrad Levinson, author of the Guerrilla Marketing series
SEE all Editorial Reviews
Advertising and Integrated Brand Promotion (Hardcover)
Editorial Reviews
Product Description
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
About the Author
Thomas C. O'Guinn is Professor of Marketing and Executive Director, Center for Brand and Product Management, University of Wisconsin-Madison. Prior to that, he was at the University of Illinois at Urbana-Champaign and served as a visiting scholar at UCLA, Duke, University of Utah, University of Innsbruck, and Dublin City University. He received his Ph.D. in Communications and his M.A. and B.S. in Mass Communications from the University of Texas at Austin. Professor O'Guinn is an award- winning teacher. His academic research has been heavily cited and honored several times with Best Contribution awards. He also has served as a consultant for many companies. He believes advertising is not only relevant and important to business scholars and practitioners, but also to public policy and contemporary society. His published work has been reported in The New York Times, The Wall Street Journal, National Public Radio, Forbes, The Chicago Tribune, Advertising Age, USA Today, and Wired. He has been an invited speaker at the Advertising Research Foundation, Marketing Science Institute and the Nikkei Advertising Research Institute in Tokyo. Tom loves advertising and loves to talk and write about it.
Chris Allen is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He also has held faculty positions at Northwestern University and the University of Massachusetts at Amherst. Dr. Allen's research examines the influence of affect and emotion in decision-making and persuasion, as well as diverse questions about effective mass-communication. His work appears in leading publications such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journalism Quarterly, and Journal of Advertising. In addition, he is a member of the editorial boards for the Journal of Consumer Psychology and Journal of Advertising, and he writes reviews for several other journals and competitions. Professor Allen has served as conference co-chair for the national meetings of the American Marketing Association and the Association for Consumer Research. From January through August 1997, he held the position of Scholar-In-Residence with the Corporate New Ventures Group at Procter & Gamble. Since then, he has consulted with P&G across a broad range of advertising and branding issues. He earned his MBA from Michigan State University and his Ph.D. from The Ohio State University.
Richard J. Semenik is Professor of Marketing and Dean of the College of Business at Montana State University-Bozeman, as well as founder and Executive Director of the College's Center for Entrepreneurship for the New West. Before coming to Montana State, Dr. Semenik served as head of the Marketing Department at the Eccles School of Business at the University of Utah and Associate Dean for Research. He also has co-founded two companies. With expertise in marketing strategy, advertising, and branding, he has given numerous speeches and seminars across the United States, as well as in Ireland, Italy, the Netherlands, Finland, Mexico, Germany, France, Belgium, and Scotland. He also has been a visiting research scholar at the Vrije Universiteit in Amsterdam, the Netherlands, and a visiting scholar at Anahuac Universidad in Mexico City, Mexico. Dr. Semenik has published more than 50 articles and 14 books on advertising and branding strategy. His research has appeared in the Journal of Advertising, Journal of Consumer Research, and Journal of International Advertising, as well as the proceedings of the American Marketing Association and Association for Consumer Research conferences. He has consulted with major corporations, advertising agencies, and early stage start-up companies including IBM (start-up?), Premier Resorts International, SFX Entertainment, the Van Gogh Museum (Netherlands), American Investment Bank, Printinforless.com (shouldn't this be printingforless.com?), InfoGears, Scientific Materials, and LigoCyte Pharmaceuticals. Professor Semenik also served on the National Board of Directors of the American Advertising Museum (2000-2003) and the Industry Relations Board of the American Academy of Advertising (2001). He received his undergraduate degree from the University of Michigan, an MBA from Michigan State University, and a Ph.D. from The Ohio State University.
Product Details
* Hardcover: 726 pages
* Publisher: South-Western College Pub; 5 edition (April 18, 2008)
* Language: English
